It’s hard to believe these days, but in the late ’90s the LEGO company was in danger of going under. In interviews with leading personnel during this term, it was the company’s foray into licensed properties that helped the company turn around from the brink of bankruptcy to being one of the most successful toy companies of the past decade. From train sets to pirate ships and spaceships, LEGO has built a toy for all tastes, but it is brand affiliation that changed the future for LEGO. At the forefront of these licensed properties was Star Wars, and as you
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